Brand Content Writer

We’re looking for a talented Brand Content Writer to join our Brand Marketing team based in our Stockton-on-Tees HQ.

You will be responsible for the research, content production and ongoing management of the brand marketing team’s content calendar, which will sit across a variety of channels and formats to support the wider brand marketing strategy.

Day-to-day responsibilities

Day-to-day activities will include creating personable and engaging content designed to improve search rankings, increase traffic, improve audience engagement and onsite experience for the Visualsoft brand.

This includes but is not limited to; blog articles, campaign ads, social media, white papers, web, email, print & key award submissions.

As a true brand guardian, your role will heavily rely on a mixture of self generated research and proactivity, plus working collaboratively with the wider Visualsoft teams to ensure that all of our content is on brand, in our tone of voice, personal, engaging, accurate and really hits the brief. 

With a real variety of campaigns and projects to manage, being able to multitask, self-proofread, and manage tight deadlines while producing high-quality content that resonates is absolutely essential.

• Experience of copywriting for brand and B2B ideally within a digital marketing, tech or Saas environment
  – With evidence of how you would produce an ongoing content calendar

• Excellent understanding of how to create content that attracts a qualified audience using tone of voice across a variety of channels

• Knowledge and understanding of wider SEO practices and a passion for keeping abreast of the latest trends, industry best practices, and algorithm changes

• Exceptional writing and grammar skills with the ability to write content for different formats and audiences

• Naturally creative and able to create unique content ideas from self-initiated research

• Excellent time management and communication skills with an obsessive attention to detail

• A willingness to learn how wider SEO (including technical, outreach and strategy) works alongside content creation

• Ability to foster strong professional relationships at all levels

• Detailed understanding of content strategy and how to create content that attracts a qualified audience at all stages of the sales funnel

• Thorough understanding of tools relevant to the role: Searchmetrics, Ahrefs, Screaming Frog, Google Search Console, Google Analytics, Google Tag Manager etc

• A detailed understanding of how marketing decisions affect the commercial elements of a client’s business

• Competitive basic salary with great progression options

• Unlimited paid holidays – yes that’s not a typo!
• Hybrid working
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly
• A high-performance MacBook
• Health Assured Employee Assistance Programme
• Free eye tests and flu jabs
• VS Perks, have a monthly treat on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat, there’s something for everyone!
• Free breakfast, fruit, hot and cold drinks and protein shakes
• Friday afternoon drinks to wind down for the weekend
• Pension scheme to help you save for the future
• Cycle to work scheme
• Discounts across our brands
• Regular team social events
• Training & development

So if you think you’ve got what it takes to join one of the UK’s leading eCommerce providers, we’d love to hear from you.

A little formality… by applying you implicitly consent to us processing your data for review for this vacancy only.

Talent Hunter Referral Bounty – £250

Help us find the right talent to join our team, and get a handsome reward in return. It couldn’t be easier – if you know someone who could be an ideal candidate, either refer them directly to us or simply ask them to include your details as the reference when they apply. If they land the job with us as a direct result of your referral, you get the bounty!

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Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspectives.

We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.